BRABUS x Aura Blockchain Consortium

BRABUS Joins the Aura Blockchain Consortium to Elevate Authenticity and Transparency for Masterpiece Supercars

22.10.2024 - Introducing the Digital Product Passport for BRABUS Masterpiece supercars—a new initiative developed in collaboration with the Aura Blockchain Consortium to enhance the exclusivity and certify the authenticity of our most exclusive luxury products, beginning with model year 2025. Integrated within the interior of each vehicle and available for direct access via state-of-the-art, high-security NFC technology, the Digital Product Passport certifies ownership, mitigating counterfeits and offering unparalleled transparency with a digital proof of authenticity. This innovative system allows owners to validate the originality of their purchase, from the exterior components to every thread of the interior, while the Aura private blockchain ensures this information is trusted and immutable.

The Aura Blockchain Consortium was founded in 2021 by a coalition of leading luxury brands with the shared mission of enhancing transparency, trust and sustainability in the luxury sector through advanced blockchain technology. Utilizing a private, permissioned blockchain, Aura provides a secure platform that protects the data of luxury brands, verifies product authenticity and tracks the lifecycle of high-end products from raw material sourcing to final ownership.

In addition to BRABUS, the Aura Blockchain Consortium is supported by some of the most prestigious luxury brands in the world, including LVMH, Prada Group, Cartier, part of Richemont, and OTB Group, among others. All of these brands put their trust in Aura’s blockchain platform to offer customers greater insight into the provenance of their luxury purchases and ensure that every item is traceable, genuine and responsibly sourced.