BRABUS Island

HOME OF THE WOW. BRABUS ISLAND.

26.04.2025 - With the official unveiling of BRABUS ISLAND, BRABUS enters new territory — quite literally. Revealed at an exclusive, by-invitation-only premiere event in the heart of Abu Dhabi, the BRABUS ISLAND project represents a landmark moment in the company’s nearly five-decade-long legacy. It is the first time BRABUS brings its unmistakable design philosophy to life in the form of tailor-made architecture, transforming its progressive DNA into an immersive living experience. It represents a new idea of ‘home’ for a new kind of owner — for those who live life without compromise. Or as BRABUS puts it: BRABUSIZED.

“BRABUS ISLAND is both an incredible milestone and an evolution that makes sense,” explains a delighted Constantin Buschmann, CEO of BRABUS. “For nearly five decades, BRABUS has built products that move people — emotionally, viscerally, physically. But this is different. Now, for the first time, we’re not just designing vehicles for a lifestyle — we’re designing the lifestyle itself. BRABUS ISLAND is an exciting and very significant design opportunity, and Abu Dhabi is exactly the right place for it.”

Located in the prestigious Al Seef District, Al Raha Beach, BRABUS ISLAND introduces a new flagship destination in the Emirate of Abu Dhabi. The island spans a total area of ca. 100,000 square meters, just minutes from destinations like Zayed International Airport or the Abu Dhabi city center, and only an hour from Dubai.

The architecture fuses contemporary, minimalist architectural silhouettes with the striking, progressive brand character of BRABUS, standing as a bold addition to Abu Dhabi’s skyline and an undeniable visual statement.

Each home can be fully personalized with a modular interior design approach. Starting from three distinct colorways — Black and Bold, White Bliss and Gray Haven — each offering a different interpretation of the brand’s signature look and feel, residents are able to configure their own BRABUS MASTERPIECE to live in. Inspired by the world of tailor-made BRABUS supercars, the design can be made entirely individual to reflect the unique personality of the owner. It is an uncompromising approach to luxury, designed to deliver one thing above all: the BRABUS 1-Second-Wow.